After enjoying some fame on campus for his acrylic painted palm trees, alumnus Pierre Batchler is advancing and taking a different approach with his PARADYCE clothing company.
Some 65 percent of his sales come from N.C. Central University students and alumni.
As well as having a great month, making $8,000, Batchler has a lot in store for consumers and future buyers of his company.
PARADYCE clothing will introduce screen prints and embroidery. T-shirts, polos, sweatshirts, cardigans, snap- back hats, belts, and letterman jackets will now be produced.
According to Batchler, the production screen print and embroidery will be slightly more expensive than his previous acrlyic work.
T-shirts and hoodies will cost between fifteen and twenty dollars more than the acrylic shirts.
Established in 2003, the PARADYCE look is easily recognized by its electrifying colors.
Its signature palm tree and globe represent relaxation of the mind and thinking outside the box.
All clothing has been handmade by Batchler.
"The paint process was time-consuming, so now it's time to evolve," said Batchler, a history major who graduated in 2006.
Due to high demand and the growth of his company in major cities such as Los Angeles, Washington, D.C., and Charlotte, Batchler felt the change was necessary.
"The quality is much better and it's not as experimental," he said. "The apparel is cleaner and more structured."
To purchase PARADYCE clothing, contact Pier Batchler by e-mail: pierrebatchler1217@yahoo.com.
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